A home decor brand facing limited brand recognition and intense competition. Their mission? To expand market share and significantly boost revenue using innovative strategies to stand out in a crowded marketplace.
Transforming Their Digital Presence:
Website Overhaul: We revamped their website to enhance speed, mobile compatibility, and user experience. Detailed product pages and a new blog section showcased the elegance of their home decor products, creating a community around their offerings.
Customer Retention Marketing: We initiated targeted email campaigns and personalized retargeting efforts. Tailored newsletters and special promotions encouraged previous visitors to return, increasing conversions and building customer loyalty.
Harnessing WhatsApp: By using WhatsApp for direct engagement, we provide instant updates on new collections, exclusive deals, and personalized messages: this improved customer service and strengthened relationships with the brand.
Dynamic Digital Campaigns:
Social Media: A comprehensive strategy was executed across platforms like Instagram and Facebook. Engaging content, including home styling tips, customer stories, and interactive contests, drove engagement and enhanced brand visibility.
E-commerce Expansion: We optimized listings on platforms like Amazon and Myntra, using strategic keywords and enhanced product images to increase visibility. Exclusive online promotions further boosted sales on these platforms.
The Results?:
- Improve by 90% per month.
- Amazon Sales increased by 3x in 6 months.
- Myntra Sales increased by 1.75x in 6 months.
- Online Sales boosted by 210% in 6 months.
- ROAS on all platforms is 13.67 – Increased by 55% in 6 months.
- Achieved 10L+ sales in both Amazon & Myntra
- Oragnic Search Result is improved by 5x & 40+ Search terms on 1st & 2nd Page of Google search result page within 4 months.