A real estate business specializing in top-tier properties, navigating a crowded and fiercely competitive market. They needed a strategy not just to stand out but to attract high-net-worth investors seeking unique and luxurious living spaces.
Here’s how we tackled it:
Compelling Digital Stories: We didn’t just list properties; we crafted captivating stories around each one, showcasing their unique features and the exceptional lifestyles they offered. It was all about painting a picture of the ultimate dream home.
Virtual Tours That Wow: Knowing potential buyers crave immersive experiences, we set up high-quality virtual tours for every listing. These tours let buyers explore properties in detail with stunning 360-degree views, all from their screens.
Precision with PPC: We launched targeted pay-per-click (PPC) campaigns across platforms like Google Ads, reaching affluent demographics interested in high-end real estate. It was about pinpointing those who dream of owning luxury homes.
Social Media:
Choosing the Right Platforms: Instagram and LinkedIn became our go-to spots. Instagram for dazzling property visuals and videos, and LinkedIn for connecting with professionals in the market for luxury properties.
Content Fit for Luxury: We blended striking property photos with aspirational lifestyle shots. Geo-tags pulled in local and global leads alike.
Engaging and Building Trust: Instagram Stories and Reels gave us a backstage pass to property tours and live Q&A sessions with real estate pros. It was about more than selling; it was about forging genuine connections.
Effective Lead Generation: We deployed Instagram and Facebook ads that attracted quality leads. Our strategy included retargeting potential buyers who had shown interest but hadn’t yet made a move.
Cost-Effective Marketing: We optimized our campaigns to achieve a low Cost Per Lead (CPI), ensuring that each marketing dollar brought in valuable prospects effectively.
And the results spoke volumes:
- CPL is decreased by 37% in 6 months.
- 13x improvement in the brand (apartment) term search volume.
- Achieved 7.2% Lead to Site Visit Ratio (Before this the client had max 4% site visit ratio)